Corporate-FX® presents -
:: Home   :: Contact us   :: Links   :: Site Map          
 | About us | Products | Live | What's News |Contact Us | Links|
Side-Fx media only page
Media:

NEW BOOK “SIDE-FX” ADDS MAGICAL TOUCH TO MEDICAL VISITS

Renowned Magicians Integrate Relevant Magic Tricks and Special Effects For Therapeutic Results Between Health Care Providers and Patients

Rancho Santa Margarita, Calif., October 26, 2004 – Master magicians Scott Tokar and Harrison J. Carroll today announced availability of “Side-FX” (pronounced side-effects), an illustrative book providing a collection of magical techniques, special effects, illusions and puzzles to alleviate a child’s many fears associated with a visit to the doctor and enhance overall interaction between health care providers and their patients.

Side-FX supplies doctors with simple, easy-to-follow magic instructions for more than 50 routines using tools commonly available in any exam room.  The book provides simple recommendations on how the techniques can be used to improve overall efficiency of an exam including:

*       Break the ice for interaction

*       Build doctor / patient rapport

*       Relieve anxiety associated with an exam and reduce stress

*       Familiarize nervous patients with unfamiliar medical devices

*       Expedite exam time

*       Challenge and entertain the patient

“Today it’s not unusual to find medical offices with elevated toy trains, cartoons on the big screen and state-of-the-art video games in the waiting room – anything that can be done to reduce stress in younger patients,” said Scott Tokar.  “Our aim with Side-FX is to provide any health care provider with new and unexpected methods that help make patient interaction more productive, healing and calming,” he added.

Side-FX techniques aren’t just for the youth.   Throughout the year and a half spent researching and developing the book and its techniques, Tokar and Carroll received the same feedback time and time again from physicians -- that many of these tricks are ideal relationship builders for use with all age groups and within a wide range of medical specialties.

For example, the trick “The Paralyzed Finger” is specifically targeted to help adult family members understand the frustration experienced by a cerebral palsy patient or a stroke victim.

Similarly, the effect, “The Leaping Rubber Band,” has a long history of being useful in connection with physical therapy through the Daniel Freeman Memorial Hospital program called “Project Magic.”

In addition, radiological technicians loved the optical trick, “The Hole in the Hand,” which helps them explain the differences in diagnostic modalities available today.

“Filled with many quickly learned and clearly illustrated magic effects, Side-FX is a marvelous guide for physicians, nurses and other caregivers who wish to relax, uplift and connect with their patients – young and old,” stated Naj Wikoff, Director, Healing and the Arts, C. Everett Koop Institute, Dartmouth Medical School.

Side-FX is available worldwide through www.Amazon.com , www.BarnesAndNoble.com and at independent magic shops worldwide.  For more information, visit www.SideFxMagic.com.

For more information or interview opportunities, please call Scott Tokar at Corporate-Fx (1.800.MAGIC.13) or contact us here.

 
Home
About us | Books, DVDs and Products | Side-Fx Live | What's News
Copyright ©2004 Corporate-FX, Inc. All rights reserved